About 52% of the people in the United States take dietary supplements regularly, and over 82% of consumers take at least four different supplements daily.
Healthy food is the main source of nutrients. But since most of the time the quality of our food cannot provide all nutrients for our bodies to function correctly, vitamins and minerals come in.
Proteins, vitamins, and minerals are both the most commonly searched for among Google users and the most commonly consumed supplements.
Seasonality: Interest in dietary supplements is reaching an annual peak during February and March, with the lowest interest during December.
In the consumer survey performed by the Council for Responsible Nutrition in 2019, the ten most popular dietary supplements among US adults were multivitamins, vitamin D, vitamin C, protein, calcium, vitamin B or vitamin B complex, omega-3 fatty acids, green tea, magnesium, probiotics, iron, vitamin E, and turmeric, zinc, caffeine, calcium, magnesium.
Another survey of 9,782 people worldwide, based on the responses to the most recent ConsumerLab.com Survey of Vitamin and Supplement Users, shows that collagen, magnesium, and CBD have the greatest absolute growth in popularity, while the greatest declines were with curcumin and turmeric, cinnamon, CoQ10, coconut oil, and fish oil.
Despite a slight decrease, vitamin D remained the most popular supplement (66% of respondents buy this supplement), followed by magnesium (popular with 53.5% of respondents), fish oil, CoQ10, multivitamins, and probiotics, curcumin and turmeric, vitamin C, B-complexes and vitamin B12.
Not all vitamins and supplements were created equal. To make the most of your time and money, read how to choose the right supplement brands.