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The future of our health and fitness is moving towards high-tech, yet it’s still grounded in real living. We are surrounded by innovation in every aspect of our lives, including our food and beverage choices, fitness, wellness, and sleep habits.
The supplement industry is growing at a rapid pace.
58% of adults in the United States take supplements. According to Statista, the average spend per trip on these products is $96.49.
Some of the growth will come from established supplement categories like multivitamins, Vitamin D, and whey protein powder.
From collagen’s continued growth to entirely new categories.
Some of the growth in 2023 will continue to come from established supplement categories like multivitamins, Vitamin D, and whey protein powder.
There are many benefits to using whey protein supplements. Whey protein contains an incredible range of essential amino acids, which are absorbed quickly. They can enhance athletic performance and assist with an increase in lean muscle mass and strength, fat loss and faster recovery from exercise.
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There are new supplements popping up all the time, including mushroom coffee and turmeric coffee.
But it’s also clear that we are entering an era in which new categories will continue to emerge:
Sleep gummies have experienced the greatest increase in search growth over the last five years among all supplements. This is likely due to the fact that more people are searching for ways to help with sleep and depression. Sleep gummies have also grown in popularity over the past five years.
OLLY Sleep Gummy
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Another growing supplement trend is Irish moss, commonly used as a supplement to aid in digestion and fertility.
Turmeric was one of the biggest supplement trends of the last five years.
Coffee is still popular with the health-conscious set. But today’s consumers are looking for more than just a caffeine fix. Mushroom coffee, turmeric coffee, and other new supplements can help you move toward self-care in a tasty way! Mushroom coffee uses powder ground from fungi such as lion’s mane, cordyceps, and Chaga. One of the leading mushroom coffee brands, Four Sigmatic, generates eight figures per year.
Organic Mushroom Ground Coffee by Four Sigmatic
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Laird Superfood Non-Dairy Original Superfood Turmeric Coconut Powder Coffee Creamer
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The demand for collagen grows
Collagen is the most abundant protein in our bodies, present in each tissue and organ. It helps to support our skin, bones, and joints, but as we age collagen levels begin to decline.
Collagen supplements are a great way to get more collagen into your diet and they can benefit your skin, hair, nails, and joints.
The collagen category is growing largely because collagen has a wide range of applications and use cases. It contains amino acids and proteins, making it a great supplement that helps improve health, including skin and joint health.
Collagen is a type of protein that can help improve skin, hair, and joint health. It is available in two forms: bovine (from cattle) and marine (from fish). Marine collagen may be an effective alternative to bovine collagen for those that follow vegetarian diets.
One leading collagen brand is Vital Proteins. Collagen Peptides is a premium supplement with hydrolyzed collagen peptides — sourced from grass-fed, pasture-raised cows — to support hair, nails, skin, bone, and joint health. It is easily digested and dissolves in cold or hot liquids, like coffee, smoothies, and tea.
Collagen Peptides by Vital Proteins is America’s number-one collagen brand.
“Collagen is the glue that holds everything together. I’ve always been an advocate for wellness, which is why I started using Vital Proteins so many years ago.” (Jennifer Aniston)
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Gummies Become a Mainstream Supplement Form
With more than half of all adults consuming some kind of supplement, it’s no surprise that gummies have risen in popularity over the last few years.
Gummy vitamins are a great way to get your daily dose of vitamins. Some people prefer gummy vitamins over pills because they’re easier to swallow, taste better, and don’t have an unusual smell. They may make you more likely to take vitamins regularly.
CBD gummies for health are delicious, naturally sweet, and fun to take because they come in a variety of flavors. There are no known side effects in small amounts but always consult with a health professional before taking CBD.
Manufacturers of CBD gummies claim CBD is effective at relieving anxiety, depression, pain, and inflammation, and improving sleep. CBD gummies are an effective and all-natural way to improve your overall health and well-being.
Apple cider vinegar gummies
Apple Cider Vinegar has traditionally been used for digestion, gut health, and appetite. If you’re looking for a way to boost your immune system or feel healthy in general, then maybe give it a try. Searches for “ACV gummies” are up 6,000% over 5 years.
Goli Apple Cider Vinegar – made in the USA with locally and globally sourced ingredients, the patented formula contains essential Vitamins B9 and B12 to help support cellular energy production, healthy nutrient metabolism, immune function support, heart health, a healthy nervous system, and overall health and wellbeing. The unique flavor profile combined with essential vitamins makes Goli ACV Gummies a delicious addition to your daily health routine.
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Other examples of growing gummy supplement categories include elderberry gummies, turmeric gummies, sleep gummies, and hair gummies.
Nature’s Way Sambucus Elderberry Gummies
Nature’s Way Sambucus Elderberry Gummies support the immune system with high potency vitamins C and D, and zinc. The gummies also contain highly concentrated (64x) black elderberry extract made from 3,200 mg of elderberries per serving. Elderberries have naturally-occurring anthocyanins, which provide antioxidant support.
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Garden of Life Mykind Organics Turmeric Inflammatory Response Gummy
Organic fermented turmeric with 50mg curcumin (standardized to 95% curcuminoids) and ginger root, cinnamon, and black pepper fruit. Certified USDA Organic, Non-GMO Project Verified, NSF Certified Gluten Free, Certified Vegan & Kosher.
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OLLY Heavenly Hair Gummies
These gummies deliver a potent blend of vitamins, minerals, and botanicals (Keratin, Minerals, Biotin, and AMLA) to nourish hair follicles, protect against breakage and boost healthy growth.
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The pet industry is growing – over 30% of dog owners have purchased over-the-counter pet supplements in the past year. And search demand for pet supplements is on the rise.
Owners give their pets supplements to boost their joint health, improve their fur appearance, and optimize their overall wellness.
Interestingly, many popular pet supplements mirror those that humans take. For example, CBD for dogs and probiotics for pets. Searches for “dog probiotics” have increased by 212% in 5 years.
Vegan supplements are also on the rise. Specifically, we will see more supplements for vegans that are made from plant-based ingredients instead of animal-based ones. Animal-derived supplements are giving way to more plant-based alternatives that are also more sustainable.
Another trend will be supplemented to prevent deficiencies that can occur while following a vegan diet.
Looking for vegan supplements? There are a lot of options out there, from protein powders to supplements and pills.
One example of a growing vegan supplement is vegan collagen.
mykind Vegan Collagen hair supplement helps build the body’s own natural production of collagen with collagen co-nutrients such as Silica from Organic Bamboo for beautiful hair, skin, and nails.
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Personalized protein powders
The personalized protein powder is a high-quality protein powder that is personalized for your body and fitness goals. This high-quality protein blend helps build and maintain lean muscle mass and supports your weight management and fitness goals.
An example of personalized protein powder is Gainful Personalized Protein Powder. Personalized performance nutrition to help you reach your fitness goals.
More brands on the market
Truvani is an example of a fast-growing DTC supplement brand that focuses on a handful of trending supplement categories, like turmeric powder, pea protein, and marine collagen. The search for “Truvani” is up 8,700% over the last 5 years.
Another popular DTC supplement brand is Ancestral Supplements, that is specialized in paleo and keto-focused supplements (particularly, freeze-dried organ tablets).
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11 thoughts on “Proteins Powders and Supplements – What’s Trending in 2023?”
Great job listing off some proteins and supplements to incorporate into one’s diet. With CBD boasting its own health benefits, it can be especially useful.
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