Review: What Is Noom – And How Does It Help You Lose Weight?

Noom weight management program review

What is Noom?


Noom is a mobile application-based weight loss program that combines technology, psychology, and personalized coaching to help individuals achieve their health and wellness goals. It is designed to assist users in making sustainable lifestyle changes related to nutrition, physical activity, and behavior.

The program utilizes a cognitive-behavioral approach to help users develop healthier habits and improve their relationship with food. It aims to promote long-term weight loss and overall well-being by focusing on creating a balanced and sustainable approach to nutrition and exercise.



Noom in numbers


Noom is the first virtual diabetes prevention program recognized by the CDC.


  • 42 % of engaged users maintain weight loss 2 years after program completion.

  • 64% of engaged users lost more than 5% of their body weight.

  • 26% perceived improvement in burnout.

  • 33% perceived improvement in productivity loss.


“There is clear scientific evidence that using a mind and body approach is superior to methods that address those needs independently. As a psychology-driven platform, Noom is well positioned to make that connection to achieve better outcomes – physically and mentally.”  (Dr. Andreas Michaelides, Noom Chief of Psychology and the founder of our human coaching and behavioral science programs.)


Noom weight management program review



Noom offers various features and tools, including:


Personalized coaching: Users are assigned a personal coach who provides guidance, support, and accountability throughout their weight loss journey.

Food logging and tracking: The app includes a food diary feature that allows users to track their daily food intake, monitor their calorie consumption, and make more informed food choices.

Suitable for busy schedules: 5-10 minutes a day is all you need to have success with Noom. It works with your busy schedule, not against you.

Education and articles: Noom provides educational content and articles on nutrition, fitness, and behavior change to help users understand the principles behind their habits and make informed decisions.

Goal setting and tracking: Users can set personalized goals and track their progress over time. The app provides feedback and visual representations of their achievements.

Community support: The Noom community allows users to connect with others on similar journeys, share experiences, and provide support to one another.

It’s worth noting that while Noom can be a helpful tool for weight loss and behavior change, individual results may vary.



What can you eat with Noom?


Noom is a weight loss program that focuses on a psychology-based approach to help individuals make healthier choices and develop sustainable habits. While Noom doesn’t restrict specific foods, it encourages the consumption of nutrient-dense, whole foods while being mindful of portion sizes. Here are some foods that are generally compatible with a Noom-style approach:


Fruits: Berries, apples, oranges, bananas, grapes, etc.

Vegetables: Leafy greens, broccoli, cauliflower, carrots, bell peppers, tomatoes, etc.

Lean proteins: Skinless chicken, turkey breast, lean cuts of beef or pork, fish, tofu, beans, lentils, etc.

Whole grains: Quinoa, brown rice, oats, whole wheat bread, whole grain pasta, etc.

Healthy fats: Avocado, nuts, seeds, olive oil, nut butter, etc.

Dairy and dairy alternatives: Greek yogurt, low-fat milk, almond milk, soy milk, etc.

Legumes: Chickpeas, black beans, kidney beans, lentils, etc.

Healthy snacks: Raw vegetables with hummus, air-popped popcorn, unsalted nuts, fresh fruit, etc.

Water: Staying hydrated is important, so drink plenty of water throughout the day.


Avoid processed foods, high fat foods, added sugars, condiments, pastries, and other “junk food”.

Remember, Noom emphasizes moderation and mindful eating, so it’s important to listen to your body’s hunger and fullness cues.


Noom weight management program review



Pros and cons of the Noom weight management app


Here are some pros and cons associated with using the Noom app:



Behavioral approach: Noom focuses on the psychological aspects of weight loss, helping users develop healthier habits, identify triggers and patterns, and make sustainable lifestyle changes. Perfecting the science of healthy behavior change since 2008.

Personalized coaching: The app provides personalized coaching and support from trained professionals who can guide and motivate users throughout their weight loss journey.

Food logging and tracking: Noom offers a user-friendly interface for tracking meals, exercise, and other activities, helping individuals become more aware of their behaviors and make informed choices.

Community support: Noom has a built-in community of users who can share experiences, offer support, and provide accountability, creating a sense of community and connection.

Educational content: The app provides educational articles, quizzes, and resources on nutrition, fitness, and behavior change, empowering users with knowledge and understanding.

Focus on the long-term: Noom’s psychological approach is focused on changing mindset and habits. It is a longer but sustainable approach to weight loss.




Subscription cost: Noom is a paid app, and the subscription cost may be a deterrent for some individuals, especially considering there are free weight management apps available. A subscription costs up to $70 a month.

App reliance: Noom relies heavily on the app for tracking and coaching, which may not suit everyone’s preferences or lifestyle. Some individuals may prefer more face-to-face interactions or in-person support.

Behavioral change challenges: While Noom emphasizes behavior change, implementing and maintaining these changes can be challenging for some individuals, and the app may not address all the complexities involved in long-term weight management.

Focus on calorie counting: Noom uses a calorie tracking system, which may be triggering or restrictive for individuals with a history of disordered eating or an unhealthy relationship with food.

Lack of personalization: Although Noom provides some level of personalization, it may not fully address the unique needs and preferences of every individual, and some users may require additional support or modifications.



Is Noom app for weight loss right for you? 


Noom aims to help individuals develop sustainable lifestyle changes rather than relying on quick-fix solutions or restrictive diets. The program focuses on behavior modification and creating healthy habits to promote long-term success.

It’s important to note that the effectiveness and experience of using the Noom app can vary from person to person. Consider your personal preferences, goals, and individual circumstances before deciding to use any weight management app or program.



Who is Noom good for?


Noom can be beneficial for a range of individuals who are looking to manage their weight and improve their overall health. Here are some groups of people who may find Noom particularly useful:


Individuals seeking a behavior-focused approach: Noom’s emphasis on behavior change and psychological techniques can be valuable for those who want to address the underlying habits and attitudes that contribute to their weight management challenges.

Those looking for a flexible approach: Noom does not impose strict dietary restrictions or eliminate specific food groups. Instead, it encourages the consumption of whole, nutrient-dense foods and emphasizes portion control. This flexibility can be appealing to individuals who prefer a less rigid approach to eating.

People who are motivated and committed: Like any weight management program, Noom requires dedication and consistent effort to achieve results. It may be beneficial for individuals who are motivated and committed to making lifestyle changes and are willing to actively participate in the program.

Those who prefer mobile-based programs: Noom is a smartphone app that offers convenience and accessibility. It may appeal to individuals who prefer using technology to track their progress, access educational resources, and receive coaching support.

People who benefit from accountability and support: Noom provides personalized coaching and a built-in community of users who can offer support, motivation, and accountability. This can be beneficial for individuals who thrive in a supportive group environment or who benefit from regular check-ins with a coach.

Individuals interested in self-guided learning: Noom offers educational content on topics like nutrition, fitness, and behavior change. Those who enjoy learning at their own pace and prefer self-guided approaches may find the educational resources helpful.


It’s worth noting that while Noom can be beneficial for many individuals, it may not be suitable for everyone. It’s important to consider your personal needs, preferences, and any underlying health conditions before starting any weight management program.


Noom weight management program review



Who may not like the Noom approach?


While Noom can be helpful for many individuals, there are certain groups for whom it may not be the most suitable or effective option. Here are some situations in which Noom may not be ideal:


Individuals with severe medical conditions: If you have a pre-existing medical condition that requires specific dietary restrictions or close monitoring, it is important to consult with your healthcare provider before starting any weight management program, including Noom. Certain conditions, such as diabetes, kidney disease, or food allergies, may require a more specialized approach that goes beyond the scope of Noom’s general guidance.

Those with a history of disordered eating: Noom’s emphasis on calorie tracking and portion control may not be appropriate for individuals with a history of disordered eating patterns or an unhealthy relationship with food. It’s crucial to prioritize mental and emotional well-being when considering any weight management program, and seeking guidance from a healthcare professional or therapist experienced in eating disorders may be more beneficial.

People who are not comfortable with technology or have limited access: Noom relies heavily on its mobile app for tracking, coaching, and accessing resources. If you are not comfortable with technology or do not have reliable access to smartphones or the internet, Noom may not be the most suitable option for you.

Those who prefer in-person support or face-to-face interactions: Noom is primarily app-based, and its coaching and support are delivered digitally. If you prefer more direct, in-person support or face-to-face interactions, you may find Noom’s virtual approach less appealing.

Individuals who have difficulty self-motivating or need more intensive support: While Noom provides coaching and community support, some individuals may require more intensive or personalized support, such as one-on-one counseling, group therapy, or a structured weight management program with in-person support.

Individuals seeking rapid weight loss or quick fixes: Noom promotes a gradual and sustainable approach to weight loss through behavior change. If you are looking for rapid weight loss or are primarily interested in short-term results, Noom’s focus on long-term habits and lifestyle changes may not align with your goals.


It’s important to assess your personal circumstances, needs, and goals when considering any weight management program.


Noom is available for individual, as well as company plans, and supported in English, German, Spanish and Korean.



How much does Noom cost?


Most Noom Weight users start with a 4-month subscription, which comes out to $42.25 per month (billed upfront as a 4-month auto-renewing plan at $169).

Noom’s subscription plans are currently:


  • Monthly auto-renewing plan $70 USD

  • 2 month auto-renewing plan $129 USD

  • 3 month auto-renewing plan $159 USD

  • 4 month auto-renewing plan $169 USD

  • 5 month auto-renewing plan $174 USD

  • 6 month auto-renewing plan $179 USD

  • 7 month auto-renewing plan $184 USD

  • 8 month auto-renewing plan $189 USD

  • 9 month auto-renewing plan $195 USD

  • 10 month auto-renewing plan $199 USD

  • 11 month auto-renewing plan $205 USD

  • Annual auto-renewing plan $209 USD



Customer Reviews


Overall, Noom has a 4.1/5 star rating on Trustpilot. Out of the total 62,258 reviews, 60% are 5 star reviews, 23% are 4 star reviews, while only 4% are 1 star reviews.


” I lost 20 pounds to date and I think Noom is going to change my life forever.” (Shannon, Trustpilot)

“I love the Noom approach. It’s flexible enough to not feel restrictive, yet specific enough to help relearn good habits around food. I’m eating more mindfully, I’m losing weight slowly but surely, and I know this is something I can do long-term. The coaches are really helpful and it’s good to know they are actually checking-in and supporting your progress.” (Tree, Trustpilot)

“I’m really losing weight and feeling healthy and amazing ! This is a diet plan to live by! I finally feel in control and much more knowledgeable about nutrition and behavior… the best part is that Noom has helped me to feel better about myself and to be forgiving and loving with myself and others – that is priceless!!!!” (Kittycat, Trustpilot)

“Noom has many excellent working aspects to give feedback and knowledge in the field of healthy weight and lifestyle. I wish there were an easier way to see which foods are the best to choose without having to punch them in and see what the color and calories are. For example, a list of whole grain breads, crackers, or pretzels by brand. Which brands of soups or yogurts are better according to noom. I know this asking a lot, but you have to punch it in or log it to compare.” (Susan, Trustpilot)

“So far so good. Using Noom has been an interesting journey. I like the lessons – a big difference to other eating plans around. The app is easy to use, more time spent in it = more content availablity as it’s structure is all about easing you in to a new way of eating and learning so you aren’t bombarded with everything all at once. A little glitch on android app makes it a little frustrating to use sometimes in the form of inability to log half pound losses/gains or use decimal points. It hasn’t stopped me using Noom because the benefits have been so worth it. I have lost 10lbs in 6 weeks with only losses and zero gains. It does work. The message function is very good and my messages are always replied to promptly.” (Amber, Trustpilot)

“Noom help me get disciplined with recording food intake and I enjoy seeing my daily progress. Another helpful tool you can scan some food barcode package. I lost inches since I stated. How I know, I have a pair of jeans that were so tight and now they fit loose. My weight go up and down 2 to 3 pounds. It being about 5 weeks.” (Tracy, Trustpilot)



Noom has helped million of users to meet their weight loss and health goals. Are you ready to accomplish yours?


An offer you don’t want to miss: Get 6 months off when you commit to your customized annual plan. Use code FLOURISH-DZ768.

Stil not sure if Noom is right for you? Enjoy a 14-day free trial!

Kickstart your health journey today with Noom!


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