SALT LAKE CITY, UT – July 6, 2025 – Dave Zabriskie, the acclaimed Olympian and former professional cyclist known for his unique personality and powerful time trial performances, today announced the launch of Cognitive Protocol, a new line of dietary supplements focused on brain health and recovery. Drawing on his extensive career, which included numerous crashes and concussions, Zabriskie aims to provide targeted support for cognitive function, particularly for athletes and individuals dealing with the aftermath of head injuries.
Zabriskie, a seven-time US National Time Trial Champion and stage winner in all three Grand Tours (Tour de France, Giro d’Italia, and Vuelta a España), has openly spoken about the lack of proper concussion management during his racing days. This personal experience fueled his mission to create a solution that addresses critical gaps in cognitive health and recovery.
“During my worst crash at Redlands, I woke up in a helicopter after being unconscious for 15 minutes,” stated Zabriskie. “Back then, if you had no broken bones, you got back on the bike. The reality was, head injuries just weren’t properly understood or addressed.”
In partnership with wellness innovator Scott Thomson and a team of health experts, Cognitive Protocol has developed a science-backed regimen designed to support acute recovery and long-term cognitive resilience. The supplements, available in gel and powder form, aim to reduce neuroinflammation, combat oxidative stress, and promote neuroregeneration.
The product line features offerings like “First Response,” formulated for immediate support following a head injury, and “PCS Core,” designed for ongoing cognitive maintenance and addressing prolonged post-concussion symptoms. While the supplement industry operates with different regulations than pharmaceuticals, Cognitive Protocol emphasizes a formulation based on ingredients with emerging scientific evidence, such as Omega-3 Fatty Acids (EPA/DHA), Branched-Chain Amino Acids (BCAAs), Magnesium, and Choline.
“Protecting your brain should be as essential as training your body,” Zabriskie emphasized. “This is about empowering athletes—and anyone who’s ever taken a hard hit—to recover smarter, feel sharper, and thrive.”
Cognitive Protocol seeks to be a valuable tool in a holistic approach to brain health, acknowledging that proper medical care remains paramount for concussion management. The launch marks a significant step for Zabriskie, transitioning his dedication from the professional peloton to pioneering solutions in the vital field of cognitive wellness. The supplements are now available for purchase through the Cognitive Protocol website.