You can find your balance with Olly’s new plant-powered adaptogen supplements. These three new products are designed to help you feel less stressed and enhance your mood, marking the brand’s first venture into adaptogenic agents.
Adaptogens can boost moods or relieve stress. According to Punam Patel, vice president of product strategy, Olly’s new products are key in growing mood-oriented offerings.
The Olly team has strategically broadened its mood-focused product line, targeting the rising demand among Gen Z and Millennial shoppers. This demographic increasingly seeks natural solutions to mitigate stress and elevate their mood, driving a year-on-year surge in consumer interest for adaptogens, which are new key ingredients in Olly’s latest offerings.
“At Olly, we’re familiar with the interconnectedness of physical and mental well-being. Adaptogens follow this philosophy, too. By regulating our response to stress, and balancing our extremes, we have a better chance at feeling good overall”. “We’re really focused on whole-person wellness and adaptogens are unique in how they support not just one specific concern, but support overall balance.”, according to yahoo!life , said Punam Patel, vice president of product.
Data from Spate states that searches for adaptogens have grown nearly 39 percent on a yearly basis. Other reports from WSL Strategic Retail show that for 39 percent of consumers stress is the number-one obstacle to a healthy life.
“Most other adaptogen-based supplements are ingredient-led, but our strength at Olly is creating products that go beyond one ingredient and truly support overall health and wellness benefits. […] We’re really focused on whole-person wellness and adaptogens are unique in how they support not just one specific concern, but support overall balance.”, Patel added.
Olly’s new line of adaptogen supplements uses a blend of ingredients to address specific concerns: Olly Chill has a mix of ashwagandha, rhodiola and schisandra for a healthy response to stress and a mood enhancer; Olly Focus includes a blend of American ginseng, gotu kola and lemon balm for concentration and alertness; and Olly Rest with a mix of valerian root, passionflower and chamomile good for relaxation, all $19.99.
Olly Plant Powered Chill
For healthy stress response and an upbeat mood
Ingredients:
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Ashwagandha
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Rhodiola
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Schisandra

Olly Plant Powered Focus
Supports concentration and mental clarity
Ingredients:
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American Ginseng
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Gotu Kola
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Lemon Balm

Olly Plant Powered Rest
Supports relaxation and a good night’s sleep
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Valerian Root
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Passionflower
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Chamomile Flower

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Adaptogens help you cope with life’s challenges, which can leave you feeling drained. Olly vitamins and supplements with real-deal benefits help you live #HappyInsideOut.



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